Last time, we chatted all things creative within your design business. Finding your signature style, creating a killer portfolio and showing off your own brand design. Now we’ve covered the creative, we want to dig into the more practical, business side of design and bringing in clients.
Your website acts as the main advert for your business and we all know by now how important it is to make it work to book clients, make sales and generally run your business. But, I get it, sometimes when you are working on things for your business or projects for clients, your website can become a little neglected and you can forget to make updates.
Well, today I have pulled together a few really quick tweaks that you can do if you have a spare few minutes which will streamline your website and make sure it is working as hard as possible for you and your business.
I am a huge advocate for working on big projects in little chunks so some of these tweaks will take you five minutes and be done, others may take a bit longer but they can also work if you break them into chunks (working on one page at a time or a section at a time). The main thing is you can work on these when you have a spare minute.
One of my favourite parts of building a community around Gatto is finding lots of other designers whose work I love and who are all at different stages of their beautiful businesses. The question I get asked the most from people who are just starting up or going through a pivot is - how do you get clients?
Have you ever bought a pair of shoes from a gorgeous looking brand? Or worked with a wonderful creative who had an amazing website? Chances are you were pulled in by the power of good design.
Ok, I’m a little biased as a designer, but trust me when I say that good design is not just making your business look pretty. It is a powerful marketing and sales tool that, when used properly, can propel your business and draw in dream clients and fab customers.
In my five years working alongside amazing creative women on the businesses that they built from scratch, I have seen their wildest dreams come true by utilising a clever combination of beautiful and purposeful design (and a lot of hard work on their part!)
So why is good design so important? And how exactly can it boost your business?
A huge part of my process when I’m working with clients on their brands is the brand discovery stage. It seems like it would be more productive to save time with the research and just start designing, however, I would always recommend doing a bit of brand discovery first, especially if you’re designing for yourself.