A huge part of my process when I’m working with clients on their brands is the brand discovery stage. It seems like it would be more productive to save time with the research and just start designing, however, I would always recommend doing a bit of brand discovery first, especially if you’re designing for yourself.
Welcome back to the Gatto blog and my first post of 2019, hopefully of many! Or at least more than last year but it shouldn’t be difficult to beat a grand total of 6. I want to start off 2019 with a bang by talking about how I plan on setting goals for myself this year and what this means for me, my business and my life.
A bit of a personal post from me today and one which I’ve been flipping between writing or keeping locked up inside and that is because it is to do with the taboo subject of money.
A quick disclaimer: I’m happy to talk about money but I know it’s a tricky subject for some people. Feel free to click away from this post if it makes you uncomfortable.
Money is something which I am constantly trying to talk about more with friends and family and also publicly on my podcast. No, it’s not because I’m a nosy beggar (I promise), it’s because it is something which is becoming more and more important in this landscape of small business, freelancers and multi-hyphenated career paths.