let's write your brand story

I am SO excited to get started!

This page will let you know all the information you need to make sure the project runs smoothly! Take your time to read through everything and watch the tutorial videos as they will all let you know what I need from you before we get started.

If you need anything (I mean anything!) please feel free to email me. I will always get back to you in 1-2 working days unless I've let you know otherwise. I also expect you to reply in the same timeframe so we can keep the project on track! Let me know if you have any special circumstances which mean you won't be available.

Office hours: Tuesday - Thursday 9am - 3pm

Email address: hello@gattoweb.com

Thanks,
Cat 🥳

your project checklist

  • On Pinterest, create a private board with inspiration for your brand, including: a minimum of 5 logos, 5 colour palettes, 5 patterns and 5 website designs. If you get stuck, feel free to pin from my design boards. When you've filled your board, go through your pins and leave comments on your favourites stating what you like about them. Here is an example board so you can see what yours should look like.

  • You will be sent a form to fill in asking in depth questions about your brand, your values and want you want from the design project. You can go back and edit this at any time before we get started so take your time and answer in as much detail as possible!

  • I need you to upload your website text & images to Asana at least 1 week before your project starts (I will send a reminder just in case you forget!). Please include headings and button text within the document and clearly outline where things should go.

HERE’S HOW WE WORK TOGETHER…

the gatto design process

1

CONSULTATION

After you've read through this page, you can schedule a free design consultation. You'll be able to ask me any questions you have and we can get to know each other and the project you want to work on.

2

PROPOSAL

Once we've talked, I’ll pull together a custom proposal with project outlines, your goals and quotes for each package. If you want to book, I’ll send you my availability, along with a contract and invoice.

3

STORY NOTES & STRATEGY CALL

Yep, you have a bit of homework to do! You will need to create an inspiration board for your brand on Pinterest, fill in a detailed design questionnaire and create your content before we get started. 

4

YOUR BRAND STORY

I'll start the doing a deep dive into your homework and the homework you’ve sent me to create a thorough and intentional brand strategy. This will include your mood board & colour palette.

5

BRANDING

Then we move on to the branding concept process. I work on one concept approach which means I create and send one full brand concept based on your brand strategy. You then get two refinement rounds.

6

FLOURISHES & ASSETS

You will get to choose four branded collateral items before we work together which will suit your working process. You can choose from business cards, packaging, graphics and many more!

7

WEBSITE

I will create a mockup of your home page for you to approve and once this is done I will create a live functional test site for you to play around with. You will get two revision rounds to make sure it is perfect.

8

LAUNCH!

Once we have completed the process and you are completely happy with the designs, you will make your final payment and then I will send all of the final files. We can then have a 1-1 training session to make sure you know how to use your new website!

GET YOURSELF COMFY

watch my project guides

LET’S MAKE THIS COLLABORATION AMAZING!

tips for feedback

how to leave your feedback?

I will send our latest concepts in a thread on Asana and you can send me your feedback either in response to the message or responding to the Asana email.

how to organise your feedback?

It’s always best to structure your feedback in categories (e.g. website page or brand deliverable) and then bullet point your thoughts. For anything that feels tricky to explain, feel free to include a screenshot!

how to know what to focus on

I will always include some questions to consider when I send your concepts but it’s also great to refer to any strategy we’ve worked on initially as this is the basis for our work together.

working in a team?

If there are a few members of a team all giving feedback, please discuss this together and then refine your feedback when sent from one main point of contact. I’m always happy to discuss if you’re unsure which direction to go in!

THE NEXT STEPS…

what happens now?

1

JUMP INTO YOUR PRE-WORK

Head back to the email where you found this page and book in a time that suits you to talk about your project!

2

PLAN YOUR BRAND STORY CHAT

I’ll email over a few questions to think about to build out a little spark of a vision for your brand story…

3

GET INSPIRED!

Once we’ve had a chat, I’ll send over a proposal for your project with a quote and breakdown of your project