Posts in Design
How to Use a Brand Mood Board

If you’ve spent more than 5 seconds looking at my Instagram feed you will see that I am a big fan of a mood board. As a brand & web designer, they are a huge part of my day to day work and something I love to create for every project I work on.

The way I use a mood board is to connect with the brands I work with and to make sure our values are totally in line to make sure our project together runs smoothly. However, I personally think everyone should create a mood board for their own brands for a number of reasons.

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10 Quick Website Tweaks to Help Your Business Grow

Your website acts as the main advert for your business and we all know by now how important it is to make it work to book clients, make sales and generally run your business. But, I get it, sometimes when you are working on things for your business or projects for clients, your website can become a little neglected and you can forget to make updates.

Well, today I have pulled together a few really quick tweaks that you can do if you have a spare few minutes which will streamline your website and make sure it is working as hard as possible for you and your business.

I am a huge advocate for working on big projects in little chunks so some of these tweaks will take you five minutes and be done, others may take a bit longer but they can also work if you break them into chunks (working on one page at a time or a section at a time). The main thing is you can work on these when you have a spare minute.

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How Good Design Can Get You Clients & Improve Your Sales

Have you ever bought a pair of shoes from a gorgeous looking brand? Or worked with a wonderful creative who had an amazing website? Chances are you were pulled in by the power of good design.

Ok, I’m a little biased as a designer, but trust me when I say that good design is not just making your business look pretty. It is a powerful marketing and sales tool that, when used properly, can propel your business and draw in dream clients and fab customers.

In my five years working alongside amazing creative women on the businesses that they built from scratch, I have seen their wildest dreams come true by utilising a clever combination of beautiful and purposeful design (and a lot of hard work on their part!)

So why is good design so important? And how exactly can it boost your business?

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The Importance of Brand Discovery for DIY Design

A huge part of my process when I’m working with clients on their brands is the brand discovery stage. It seems like it would be more productive to save time with the research and just start designing, however, I would always recommend doing a bit of brand discovery first, especially if you’re designing for yourself.

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How I Perfected my Design Process

When I re-launched my business back in March, I wanted to seriously think about the way I worked and how I could serve my clients, my business and myself in the best possible way. I decided to create a specific and organised design process which I would use for all of my branding & website design clients (my main package).

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How to Give Great Feedback to Your Designer

As a designer working with multiple clients at a time, I receive different types of feedback from all and I have learnt how to manage every type and make my clients happy. However, good, well-thought out feedback makes a project run much smoother and can ensure that all deadlines are met and all parties are completely happy.

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Five Times You Should Hire a Designer

Whether you are starting a new business or relaunching, there are lots of design related tasks you have to take on. Creating graphics, making a logo, setting up a website and on top of everything, making sure everything is branded correctly to look cohesive and professional. There are so many creative design resources available to help you DIY but at what point do you hire a designer?

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The Best Design Resources for your Small Biz

Regardless of what type of small business you run, chances are you will have to do some design work at some point. Even if you get a branding expert to take care of your logo and branding, a few extra things you may need to thing about are:

  • Social Media Graphics
  • Advertisement banners
  • Website Graphics
  • Media Kits
  • Email newsletters

I’ve put together some of my favourite design resources which are great for designers or just for the design side of your creative business. Design is one of the many hats you have to wear as an entrepreneur and if it isn’t a strong point, any help you can get is a bonus.

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How to Create A Streamlined Process

There are so many steps in working with clients from start to finish. Obtaining the lead, booking the client, scheduling the services and finally the actual service you provide and all of these steps can have 5-10 mini steps involved and cause a lot of stress. Running your own business can be stressful enough!

So how can you make your life easier?

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Six Ways To Use the Squarespace Announcement Bar

The Squarespace Announcement Bar is a great feature on all templates which you can use for various purposes. It sits at the top of your website so will be one of the first things your readers see and any important information can be added into it. You can add linked text, style the bar to match your design and it appears on every page.

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A Break Down of My New Four Week Design Process

As a designer running a creative business, having a specific design process can be one of the most important parts of your day to day life. It can be the main thing that dictates your workload and attract new clients who like the way you work.

When I planned my recent website and business relaunch, something I was desperate to update and streamline was my design process. My previous process was, if I’m being kind to myself, disorganised and if I’m being completely honest, a huge mess. It was an area I had improved in small amounts over the 18 months of being a freelance designer but it still wasn’t completely perfect. I lacked specific deadlines, efficient communication and most importantly an end date which meant projects could be going on for months.

I put all my effort into carefully creating a design process which is a positive experience for both me and my client and something which we can both enjoy and work on together. The process I have landed on and love is a four-week inclusive design block in which all prep and design work is completed.

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