A huge part of my process when I’m working with clients on their brands is the brand discovery stage. It seems like it would be more productive to save time with the research and just start designing, however, I would always recommend doing a bit of brand discovery first, especially if you’re designing for yourself.

When I re-launched my business back in March, I wanted to seriously think about the way I worked and how I could serve my clients, my business and myself in the best possible way. I decided to create a specific and organised design process which I would use for all of my branding & website design clients (my main package).

As a designer working with multiple clients at a time, I receive different types of feedback from all and I have learnt how to manage every type and make my clients happy. However, good, well-thought out feedback makes a project run much smoother and can ensure that all deadlines are met and all parties are completely happy.