Over the past few years, I have worked with many business owners and creatives to overhaul their existing brands into something new and exciting but more importantly, relevant to the business they want to have.
When I re-launched my business back in March, I wanted to seriously think about the way I worked and how I could serve my clients, my business and myself in the best possible way. I decided to create a specific and organised design process which I would use for all of my branding & website design clients (my main package).
As a designer working with multiple clients at a time, I receive different types of feedback from all and I have learnt how to manage every type and make my clients happy. However, good, well-thought out feedback makes a project run much smoother and can ensure that all deadlines are met and all parties are completely happy.
Whether you are starting a new business or relaunching, there are lots of design related tasks you have to take on. Creating graphics, making a logo, setting up a website and on top of everything, making sure everything is branded correctly to look cohesive and professional. There are so many creative design resources available to help you DIY but at what point do you hire a designer?
Regardless of what type of small business you run, chances are you will have to do some design work at some point. Even if you get a branding expert to take care of your logo and branding, a few extra things you may need to thing about are:
- Social Media Graphics
- Advertisement banners
- Website Graphics
- Media Kits
- Email newsletters
I’ve put together some of my favourite design resources which are great for designers or just for the design side of your creative business. Design is one of the many hats you have to wear as an entrepreneur and if it isn’t a strong point, any help you can get is a bonus.