Have you ever bought a pair of shoes from a gorgeous looking brand? Or worked with a wonderful creative who had an amazing website? Chances are you were pulled in by the power of good design.

Ok, I’m a little biased as a designer, but trust me when I say that good design is not just making your business look pretty. It is a powerful marketing and sales tool that, when used properly, can propel your business and draw in dream clients and fab customers.

In my five years working alongside amazing creative women on the businesses that they built from scratch, I have seen their wildest dreams come true by utilising a clever combination of beautiful and purposeful design (and a lot of hard work on their part!)

So why is good design so important? And how exactly can it boost your business?

A huge part of my process when I’m working with clients on their brands is the brand discovery stage. It seems like it would be more productive to save time with the research and just start designing, however, I would always recommend doing a bit of brand discovery first, especially if you’re designing for yourself.

When I re-launched my business back in March, I wanted to seriously think about the way I worked and how I could serve my clients, my business and myself in the best possible way. I decided to create a specific and organised design process which I would use for all of my branding & website design clients (my main package).