Your website acts as the main advert for your business and we all know by now how important it is to make it work to book clients, make sales and generally run your business. But, I get it, sometimes when you are working on things for your business or projects for clients, your website can become a little neglected and you can forget to make updates.
Well, today I have pulled together a few really quick tweaks that you can do if you have a spare few minutes which will streamline your website and make sure it is working as hard as possible for you and your business.
I am a huge advocate for working on big projects in little chunks so some of these tweaks will take you five minutes and be done, others may take a bit longer but they can also work if you break them into chunks (working on one page at a time or a section at a time). The main thing is you can work on these when you have a spare minute.
Before We Get Started, Pick Some Priorities...
This is a perfect starting point because this will dictate a lot of other bits that you can work on. Although it seems like something totally obvious, a lot of people struggle to figure out what their priorities are for their website. For all clients I work with, I make them choose 3 areas that they want to prioritise to make sure they are shining a light on the most important things for their business.
Start with what you want your customers or clients to do. Do you want to book services? Then your priority is your services page or your packages list. Do you want to sell products? Then your priority is your Shop page. Do you want people to read your content? Then your priority is your blog page. You get the idea!
Now work backwards. How is your target audience going to keep in touch with you? For me and a lot of other people, this is a newsletter. So another priority for you is your newsletter sign up.
Finally, think about how you can sell yourself to people. As a designer, this is my portfolio where website readers can flick through my work and see what I can do. If you are a copywriter, this could be a blog. If you offer services, this could be a testimonials page.
These priorities will be different for everyone so make sure you have a good think and pick yours. Once you know these priorities, you will be able to make these tweaks with a better idea in mind of what you want your website to achieve.
A call-to-action is a button or link which leads your website user to take an action. Whether it’s heading to your contact form, signing up for your newsletter or checking out your services, you want to have a call-to-action in every main section on your website to make it easy for users to be guided to your priorities. Although call-to-action sounds super salesy and off-putting, it’s actually just a method to help guide people to where they want to be and is both really helpful and helps convert on your website.
Cut Down Your Copy
Got any big chunks of text on your website? You’re going to want to cut those down a bit. We’re in a time of skim-readers and instead of blocks of text, people prefer to read well-intentioned sentences which get your point across quickly. I’m sure your copy is wonderful but just think about how it is presented and whether it is easy to read.
Simplify Your Navigation
The more our business grows, the more pages we add to our website. Extra services, more blog posts and additional work we want to show off - we can’t help it! But the more information we add, the more we have to focus on making it easy to navigate. Check your navigation to see how easy or complicated it is and streamline down. Everything you want people to see should be found in two clicks.
Show Off Your Brand
This seems obvious but there have been a number of times that I have visited a website and only seen small traces of a brand identity, colour palette or logo design. If you have a brand design already, show it off as much as possible! I want to see your logo, a colour palette everywhere and your brand fonts. Even if you use a template, there is always a way to add your brand into the mix.
Make Sure Everything Is Consistent
Carrying on with the brand theme is consistency. You don’t just want your brand to be clear, you also want it to be consistent throughout your whole website. That means the same fonts throughout, the same colours throughout and similar layouts, too. The more pages we add, we can get a little lazy with making them all match so now is a good time to go through everything and make sure we are using the same design elements everywhere.
Link Back To Your Own Content
If you have a blog on your website or various pages which give information, chances are that you will have been writing about similar topics for a while and chances are, lots of your content will pair nicely together. Go through your blog posts and, where relevant, link to other blog posts or pages. This will give your users somewhere else to go after reading instead of clicking away from your page.
Don’t Forget About Your Footer
A widely forgotten about website element is your footer. It’s so easy to not think about your footer as it’s at the bottom of your website and you assume people won’t look at it too much. However, the footer is one of the only areas which is the same throughout your whole website and it’s also where everyone ends up once they’ve finished reading a page. Add in some important links or a newsletter sign up to put your footer to work.
Throw in Some Testimonials
I’m going to make a bold claim here and say that you probably haven’t updated your testimonials for a while - was I right? So, take this opportunity to add some testimonials to your home page, or at least your services page. Testimonials are a driver for people to work with you, so if you don’t have any up to date ones, email your past clients. They’ll be more than happy to spend a couple of minutes writing them for you!
Make Yourself Visible
People love to put a face to a name, even if that’s a business name. They want to see who they’re working with and make a personal connection with you and your brand. So, if you don’t currently have any pictures of yourself on your website, now is the time to change that and add one to either your about page or about section on the home page. You don’t need anything too glossy, but maybe avoid your night out pictures when you had one too many gins…
Connect Your Social Media
I don’t know about you, but once I’ve connected with someone via their website, I like to follow them everywhere (in a strictly social media sense...). You may already have links to your social media accounts already but if not, it’s great to add them in somewhere. You could even have a live Instagram feed with your images or a widget which shows your tweets to really bring the connection to life.
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